Hashtag Generator for Instagram & TikTok
Hashtags are dead, except they aren't. The algorithm doesn't surface them like it did in 2018, but it absolutely uses them as a topic signal. Get the mix wrong and your post gets shown to nobody. Get it right — a few popular tags, a healthy stack of niche ones, and one or two community tags — and you can 3-4x reach on the same post. This is exactly what our generator optimises for.
Try the free generatorThe 70/25/5 hashtag mix that actually works in 2026
70% niche tags (under 500k posts) — these are the ones where you can stay on top of the 'recent' feed for hours. 25% mid-range (500k–5M posts) — broad enough for discovery, narrow enough to compete. 5% giant tags — they barely help on their own but they signal topic. Our tool mixes these automatically for you.
Why Instagram and TikTok need different sets
Instagram favors topical tags and community hashtags (#bookstagram, #plantdad). TikTok rewards trend-jacking and sound-tied tags more heavily. The generator detects which platform you specify and tilts the recommendations accordingly.
How to actually use the output
Paste the full hashtag string in the first comment (not the caption) on Instagram. On TikTok, drop 4-6 into the caption itself. Track the 'profile visits from hashtag' number in Insights for 7 days — repeat the winners.
- Topic: home workout for busy moms (Instagram) → mix of #momworkout, #fitmomsofig (niche), #homeworkout (mid), #fitness (giant).
- Topic: vegan baking recipes (TikTok) → mix of #veganbakingtok, #plantbasedrecipes, #baketok, #foodtok.
Frequently asked
Yes. The generator avoids known banned/shadow-banned tags. We refresh the blocklist quarterly.
30 on Instagram (max allowed), 4-8 on TikTok. The tool gives you 30 so you can pick the right subset per platform.